Top 10 Search Engine Ranking

The importance of choosing a reputable search engine optimisation company, such as SEO Consult Australia, is very important when embarking on a search engine optimisation campaign. At SEO Consult Australia, we use only white hat and ethical search engine optimisation techniques. There are search engine optimisation companies that use underhand and black hat SEO methods when dealing with a client’s website, and this can get you penalised in the long term – losing you traffic and business.There are many myths surrounding search engine optimisation. One myth is that anybody can perform search engine optimisation on their website. In theory, yes, it is possible. But a large search engine optimisation campaign takes time to reap rewards and results, and there are many factors involved including on page search engine optimisation and off page search engine optimisation to consider, amongst others. Applying the basics at home won’t get your website noticed by search engines and clients.People also think search engine optimisation is only useful for people who have products to sell to consumers. Not so, search engine optimisation can applied to any website or online operation on the planet. An effectively streamlined website can be useful to people who want to get a message across – a message of goodwill or a personal message, for instance. The biggest search engine optimisation myth that exists is that a search engine optimisation campaign can yield results overnight. Not so. Campaigns take a long time to implement, and you should avoid any search engine optimisation consultancy who guarantees you a number one spot on Google. While this would be ideal in a perfect world, there is simply too much competition on the internet to guarantee this. You need to be grounded and realistic with what you want to achieve for your website.It takes a lot of work and patience, but the results are worth it in the end. To find out more, visit us at SEO Consult Australia.

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“Why Search Engine Optimisation is the LAST thing you need to worry about when it comes to internet marketing”
By C.S. Thompson – Internet Marketing Consultant
Usually one of the first questions clients ask when I start working with them is “how can I be number one on Google”. How then, can I say that search engine optimization (SEO) is the very LAST thing you need to worry about in the game of internet marketing?
Allow me to illustrate. Imagine that you are opening a new restaurant, and you spend thousands on marketing and advertising – you take out radio and tv ads, a full page spread in the national daily newspaper advertising your new restaurant and the great opening specials you have. Opening night comes, people respond in the hundreds to your promotions, there’s just one problem… you weren’t ready to cater for hundreds. Your new staff are not confident in their training and make mistakes all night, taking orders to wrong tables, and forgetting some all together. You payment system hasn’t been tested and it doesn’t cope with billing. People wait more than an hour for their food, if they get it and thousands of dollars walk out the door in unpaid bills. Worse than all that, all those people you spent money getting in the door walk right out of it, never to return. Each one tells of their terrible experience the next day to their friends at work. The bad publicity spreads like a virus and within weeks you are wondering what went wrong.
What is wrong with this scenario?
Getting a high ranking for popular keywords on search engines is only useful if your site has all of the necessary systems in place to take full advantage of the opportunity being presented. You have probably experienced this for yourself when searching online, a process that can often be frustrating. You may search a topic, and click on the first site that comes up. If that site is not what you are looking for, or doesn’t appeal to you, you are hitting the ‘back’ button within seconds, moving onto another site.
Further, a week later when you try out the same search, it is likely that all the sites you have already visited are highlighted, your computer has registered that you have already been there. Will you click on that link again? Probably not! Because you already know that you have been there and not found what you were looking for.
It is imperative that if you can get someone to visit your site, you want them to find it useful and appealing. You want them to stay, check out all of your offerings, and more than that, have some way of collecting their information so that you can market to them.
Things you need to implement before commencing an SEO campaign may include:
• A well presented, professional and functional website.
• Relevant, useful information about your field or industry. Something to hold their attention and show that you are knowledgeable in your industry.
• In depth content to make you stand out from all the other millions of sites in competition with you.
• Detailed information about your company, products and multiple methods of contact.
• A free offer in exchange for a prospects permission to market to them, such as a newsletter, competition, special offer or survey.
• A way for prospects and customers to provide feedback, comments and interact with you on a personal level.
• If relevant to your business, a way for customers to view your products and make secure, automated purchases.
Having such strategies in place on your site will enable to you appeal to prospective customers, hold their attention, and collect their contact details for later promotions and interaction. It is at this level of preparation that effective SEO can turn your traffic into revenue.
For more information about improving your online communications, contact us – info@thompsonmarketing.com.au
You can view more great articles and get in contact with us via our site at http://www.thompsonmarketing.com.au

When was the last time you updated or added new content to your website? Yesterday? Last week? Last Month? NEVER! I hope it is not the latter, but don’t worry if it is you can change that from now.

Search Engine Optimisation Tip – Did you know that many search engines check to see when you last updated your site and use that as a gauge as to whether your site is up to date and relevant – the logic here is that a site that has been update in the last month is going to be more relevant that a site that has not been updated for over a year.

So what to do about this. Well assuming you have access to edit and add content to your website (either via FTP or through a Content Management System) you should go in and make sure that the information on your website is up to date. It is? Well start adding some content – Make it a once a week habit or I would even recommend it once a day if you can really spare the time.

There is another added bonus of doing this – over time you will be building your website, so it could have potentially hundreds of pages of content.

Each of these pages is an access point for someone to visit your site via a search engine – the more pages you have then potentially the more Keywords and Phrases you will be targeting – before you know it you will have hundreds, if not thousands of daily visits to your website. What you do with that traffic once it is there is up to you.

Here are my tips on what to do if your imagination is struggling to think of how to update your site with new content -

• Create an Articles Section on your website

• Think of 5 articles related to what you do and write them up (try and make the article at least 300 words long if you can).

• You now have 5 weeks worth of updates for your website.

• Keep a notepad handy; whenever you think of a new article title jot it down. You will then start to develop a list for when you can’t think of what to write about.

• Keep with it. Short term you will not get much benefit from doing this – 12 months down the line, you will be amazed by the results.

So now ive given you these top tips – get out there and start writing some content.

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The amount of quality links pointing to your website determines the popularity of your websites with many of the search engines, so it is very important to obtain quality links. However, you need to know where your website stands in the search engine rankings in order to see how much work you need to do to increase and maintain that popularity rating.
Another way to build links is through free content creation or free article submissions. When creating your website you will need to fill your site with fantastic content and make updates so other sites want to link to your site. Search engines are now smart enough to know that content is related, so, links from relevant sites are more important then links from sites which are irrelevant.
The assumption still is that if a site has valuable content or services to offer that other webmasters will link to that particular site. Most importantly, work on your content for natural linking from other websites. It is hard to get one way links but if you have good content that goes far beyond other sites people will want to link to you, it is still harder to get one way links than it is to get reciprocal links.
Since page rankings is very important to the major search engines, and links influence this, it is important to create a game plan on how to build links to your site. A well laid out plan will help in establishing the overall link plan and strategy to drive traffic to your site. As time goes on your site will grow and your page rank will get better and you will have better chances securing quality links. As you website continues to grow and build in popularity you will need to quality links from other sites pointing to your site to keep your rankings. Link building never stops, if you stop link building and other sites stop linking to you, you could possibly lose your ranking on the search engines.
The amount and quality of links you need will depend on the competitiveness of the keyword phrases for which you are optimizing. If you put in the time and work on your link building efforts over time you will see results in the long run.
Article directories work with many different partners and by writing articles your articles can show up on many different sites. Your best bet in these times is to write articles and submit it to article directories. By using article submission services and directory submission services you are able to increase your ranking to your website, by submitting you are creating one way links back to your site.
Using automated tools are not link farms, the reason for this is because you decide who you want to trade links with each and every week. Continue building quality links and you will see that in time it will all pay off.
Getting the one-way link is more difficult to obtain than reciprocal links, but the pay off will come if you get solid long-term links and you will see the search engine ranking results increase.

SEO or search engine optimisation is the main way in which a website creator can drive traffic towards their website. Traffic is especially welcome to a website if its main purpose is to sell certain products or services, as without traffic converting into customers the website will not make money for its owner. By using good SEO a website can experience high volumes of traffic and the more traffic it receives the more chances of visitors being converted to paying customers – which is the overall aim if you are looking to make a living from your website.
Good SEO can be excellent for getting increased traffic to a website and raising profits, bad SEO on the other hand can lead to poor ranking, reduced traffic and in some circumstances the banning of a website from search engines. To make sure that you avoid falling into any of the bad SEO traps that can ruin your website here are some good SEO and bad SEO tips:
Good SEO
* Using keywords effectively – by ensuring a good keyword density in the body of text on your website you will improve your search engine ranking. Many websites can achieve first page and even first place ranking by utilising keywords correctly.
* Make sure you submit your site to as many search engines as possible. There is no limit to the amount of search engines you can submit your website to so take the time to do this and you will reap the rewards. Without being indexed on search engines your website will not be returned on searches.
* Have good links – linking to and from other websites is one way in which many websites increase their traffic. Make sure that all the sites you link to and from are good quality however or links can have the opposite effect.
* Think about hiring a professional – if you are unsure about good SEO employ someone who has experience in this field. Many website owners do this and after a short time see their traffic increase.
* Make sure your websites content is original – anything that is copied can result in you being penalised for plagiarism which can lead to your website being suspended until the content is revised.
Bad SEO
* Keyword stuffing – this is the practise of using keywords too many times on each page for the purpose of increasing the websites ranking. This leads to content that is not organic and does not flow, keyword stuffing can lead to a website being banned from search engines.
* Poor quality links – too many poor quality links on a website, also known as link farming is a black hat SEO method and is frowned upon by search engines. Link farming websites are often short lived as they get closed down quite quickly.
* Copied content – copying content from other websites is a definite no-no and can lead to search engines imposing penalties on the website. This can be anything from suspension from the search engine to a total ban, do not copy content. If you are doubt about the originality of the content on your website there are online tools you can sue to check it. Duplicate content is also bad for your website, so keep everything fresh and original.
* Cloaking – this is the act of present content to a search engines spider that is different to what a visitor sees. This is a deceptive method of getting traffic and is an offence that carries penalties.
So if you want your website to be highly ranked and ethical follow these rules and watch your visitor count grow.

If a marketer really wants to earn with his internet home based business idea, he needs about 2.000 website visitors each day to his site. It is better to get this traffic using the skills rather than the advertising budget and using more long term, residual actions than one shot, paid PPC advertising. So how to do that?
1.Generally speaking.
The site can reach # 1 search engine ranking simply, when it is optimized and has enough related, quality links from other sites. We internet marketers have learnt the tricks to boost the search engine ranking, and this is why search engines change the algorithms every now and then. The search engine optimization must follow these requirements to be able to maintain the good position.
2.Ask Related Sites To Link To Your Site.
As said earlier, links are the kings. The search engines simply think that when a website has a lot of links, it means that people in the internet see it useful, because the site is so popular. The links are like votes to your internet home based business idea website.
The search engines regard a link from a higher traffic, related site higher, which means that a marketer must find the right balance between the volume and the quality of the links.
Writing articles and distributing them widely is a great way to boost the number of links and to get targeted traffic to the site.
3.The Keyword Selection, Density And Placement.
The quality links to your internet home based business idea website are the most important in the search engine ranking, but still the keywords play an important role, especially as to the articles, which work only with the keywords having zero links.
The keywords must be selected in the way that they are closely related between each other and rather contain the same root word or words.
The keywords must be put in the title, subject, keyword, header 1, 2, 3 etc. and into all alt tags with the total density of around 6 %. Note that also your domain have to contain your widest keyword in the root, not in the stem.
4.Create Content Rich Information Pages To Direct Traffic To Your Site.
When you need links from related, quality sites to your site, just build those linking sites by yourself. You have to make sure these sites contain useful information and are correctly optimized to be able to rank high enough.
5.Submit Your Site To The Online Directories.
Remember to submit your internet home based business idea website to the important directories, such as Yahoo!, the Open Directory Project and About.com, as well as to the smaller directories. The listings will help your website search engine ranking with the major search engines.
The organic, residual website traffic with several keywords is no doubt the engine of the website traffic. It works day and night, so take a good care about it!

On the surface utilising LSEO (local search engine optimisation) may appear to be narrowing your audience pool by specifically targeting certain geological locations. After all, isn’t the whole point of optimising your website for search engines intended to give you greater access to a wider audience? By scratching below the surface of local business search engine optimisation you should, very quickly, come to appreciate what exactly LSEO could do for your business. Bill Jones and Andy Smith run competing window cleaning services based in Bradford, West Yorkshire and being quite astute businessmen, had invested some of their hard earned money in building a website for their services. Bill had done his research and knew that a way to get noticed by search engines was to incorporate SEO into his website. Andy, however, knew a man that knew a man who was an online marketing specialist and was advised to gear his internet advertising ideas towards optimising his website for the local area. Bill Jones’ Window Cleaning Service website leapt up the page rankings from 10,000 to 120. A huge jump, but still only on page 3 of the search engine results pages. He did notice that he seemed to be getting much more visitor traffic to his website, but, for some reason that did not turn into new customers for his business. It was still early days though. Across town, Andy was rushed off his feet. Andy Smith’s Window Cleaning Service in Bradford website was bringing him in more business than he ever thought possible. By creating website content that included reference to his location, Andy Smith, the Bradford window cleaner was using internet advertising to market himself to potential new clients in his local area. As internet marketing specialists UKIM can advise your business which online advertising strategies are the right ones  for  your business growth and can  offer their expertise of SEO, LSEO, pay per click and many other options  available that will, not only, increase traffic to your website, but will result in increased sales for you. Back to Bill Jones’ website: Bill gets repeated email enquiries from Betty-Lou Crinkle from Dallas, wondering what day he cleans windows in Texas!

Recently some programs claim top ranking quickly, but the advice given is not quite right. This relates to several products I have seen recently on using video for Google ranking and the way they are being promoted.

Some of these promotions are been portrayed as a 5 minute push button solution to top search engine ranking, and in the example, they are correct but there is more too it than that. Warning rave coming………..

Lets say you are playing a game of tennis against a 12 year old. You, as the adult, don’t need to work hard, just a few well placed shots and you are winning. Great for the ego, but not really any kind of achievement.

Now lets say your child opponent runs home crying and brings back his brother, Sam. Now the brother plays some tennis, but you still achieve a win. (Bare with me I do have a point….)

Now the win this time provides a much better feeling and you have achieved something over a similar opponent.

Now let say the brothers says his cousin also plays tennis and he is currently staying with them. He asks if you would be interested in playing him? ” Sure ” you say after all you have had success already and are feeling confident.

The cousin arrives and suddenly you don’t feel so confident- he introduces himself, but he really didn’t need too….”Hi, I am Sam’s cousin, Pete” – You shake his hand and you stutter….Pete Samapras?

He nods and you begin to play. Very quickly he wipes the previous smile from your face when each and every ball is sent past you for another point.

Now what’s my point here.

Now did the game change? No

Did the rules change? No

Did the standard of competition change? Yes

The competition playing field had changed creating different results.

People just love the fast quick fix. It is a video service product which allows you to upload videos to several places instantly and also create social bookmarks for you.

The video that is being shown creates ranking in Google in the top 5 in hours not months.

Here is where I have a problem….The example shows what I call a “good for the ego keyword” – good for head, not for pocket – not a money making keyword. The term that its shows rank for does not have enough people searching for it. (so what is the point anyway?)

Due to it being brand new content, Google would automatically rank it high, after a few days it would then suffer a “Google bounce” and it settle back down to a reasonable position. That really doesn’t matter because not enough people are searching for it any way

See this is the competition comes in. If it were a money keyword, then it would have competition, from at least some sites that know what they are doing. Who wants to be ranked high for something no one is looking for? I have yet to see anybody prove using video is a way of getting real money making top rankings. Please point me to someone if you know anybody!

You can get traffic from videos and viral marketing going on by putting the videos up and getting others to comment on them, making them top in Youtube which will bring you some recognition and more visitors- Really this is using a database to drive it.

The final point is to stop looking for the “microwave” search engine ranking results- The major search engines don’t allow it to happen. Anybody can achieve a top ranking if they have done the work to get it.

When installing osCommerce on your website, there are a few things to keep in mind, the most important being the ability of your shopping cart and website to be found on the internet and thus gain traffic and potential customers.

To ensure your site ranks as high as possible on major search engines like Google, Yahoo and MSN, there are a number of things to keep in mind, and that is why this task is often outsourced to another company.

The right search engine optimisation company can make all the difference in the ease with which the major search engines find and list your website and products in their results. They can help you produce strong, effective optimised content to market your products and create an entire website focused on one thing: getting you customers and business.

However, all search engine optimisation companies are not created equal, so take your time and read through their websites, call them and ask the right questions; take the time to do it right and you’ll be well on your way to finding a company that fits your particular needs. Here are some general things to remember when looking for a good osCommerce SEO firm:

First and most important, the company should specialize in promoting and creating sites built on an osCommerce platform. This is key and should be determined before anything else.

Second, they should be able to tell you how they are going to be optimising your sites, such as which keywords to use in your content, fix your title and meta tags, etc.

Third, they should be reputable. This doesn’t man big or necessarily well-known; it means that when you Google their name nothing bad comes up.

Fourth, make sure the company has references and a portfolio that backs up their services. If the company is lacking in either one, take it as a warning sign and move on.

If you take the simple steps outlined above, you’ll be on the right path to finding an osCommerce search engine optimisation company who will work with you to provide the best possible solution for your website and its continued online presence.

To find out more information about Oscommerce Search Engine Optmisation please

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