Local Search Engine Optimisation
On the surface utilising LSEO (local search engine optimisation) may appear to be narrowing your audience pool by specifically targeting certain geological locations. After all, isn’t the whole point of optimising your website for search engines intended to give you greater access to a wider audience? By scratching below the surface of local business search engine optimisation you should, very quickly, come to appreciate what exactly LSEO could do for your business. Bill Jones and Andy Smith run competing window cleaning services based in Bradford, West Yorkshire and being quite astute businessmen, had invested some of their hard earned money in building a website for their services. Bill had done his research and knew that a way to get noticed by search engines was to incorporate SEO into his website. Andy, however, knew a man that knew a man who was an online marketing specialist and was advised to gear his internet advertising ideas towards optimising his website for the local area. Bill Jones’ Window Cleaning Service website leapt up the page rankings from 10,000 to 120. A huge jump, but still only on page 3 of the search engine results pages. He did notice that he seemed to be getting much more visitor traffic to his website, but, for some reason that did not turn into new customers for his business. It was still early days though. Across town, Andy was rushed off his feet. Andy Smith’s Window Cleaning Service in Bradford website was bringing him in more business than he ever thought possible. By creating website content that included reference to his location, Andy Smith, the Bradford window cleaner was using internet advertising to market himself to potential new clients in his local area. As internet marketing specialists UKIM can advise your business which online advertising strategies are the right ones for your business growth and can offer their expertise of SEO, LSEO, pay per click and many other options available that will, not only, increase traffic to your website, but will result in increased sales for you. Back to Bill Jones’ website: Bill gets repeated email enquiries from Betty-Lou Crinkle from Dallas, wondering what day he cleans windows in Texas!