Guarantees with Search Engine Optimisation Services in UK
How many articles on Search Engine Optimisation Services have you read that actually state “Don’t trust the services of an SEO expert who offers you a guarantee”? Does this not sound a bit suspect?
It is true there are no fixed methodologies in this industry to force the search engines to rank you highly in their organic results. It is true that none of the search engine optimisation service providers actually control Google or the algorithm it uses to rank web pages over other similar web pages. Ultimately the job of an SEO expert is to improve the integrity of a website so Google considers it in a higher esteem and puts it higher up in it search engine rankings based on particular keyword phrases.
However what is so wrong with a company offering search engine optimisation services who offer a money back guarantee? Why should a company who invest money in the services of an SEO expert not expect some sort of guarantee that they are going to get value for money? A company who prides themselves on search engine optimisation services by not giving a guarantee and trying to undermine those who do are really only damaging their own reputation. The folk lore legend of the emperors clothes comes to mind.
If you are looking for an expert in search engine optimisation in UK rankings, there are SEO companies who not only can provide a money back guarantee but also operate to a code of ethics. Rain Dance Software Services, based in Newport Wales, believe that if they want consumers to have confidence in the SEO industry, they can’t just hide behind a facade saying that they can not control Google, therefore it is legitimate to take money and not offer any kind of guarantee. Rain Dance offer a guarantee that at least 40% of the keywords that they mutually agree with the customer before they start the engagement, will get them a first page listing in the search results.
These are agreed keywords with the customer, not ones that Rain Dance insist on having as they maybe considered easy to optimise.
Given the choice of a company who is so confident about their capabilities and willing to offer a guarantee versus a company who will not offer a guarantee citing the fact they can not control Google, as a consumer which SEO company would you choose?
Rain Dance accept the fact that controlling search engine placement with search engine optimisation services in UK markets is not an exact science. But from their own experience, they are confident of what they can offer their customers.
It is a refreshing change that a company offering search engine optimisation services can at last put some integrity back into the industry and put their money where their mouth is. Given the choice of a guarantee versus a no-guarantee service, I know which company I would give my SEO business to.